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Marketing Automation Journey

This path is for teams that want to track customer behavior, build segments, trigger workflows, and send marketing email with Bento.

Goal

By the end, Bento receives useful product signals and can use those signals to trigger workflows, build audiences, and measure engagement.

Recommended Path

Read Core Concepts: Events, People, Tags, and Fields.
Pick an SDK or use Events API.
Track a small set of high-value events.
Import existing contacts with Subscribers API or Import Contacts.
Build your first Workflow.
Send only to engaged, consented contacts while reputation warms up.

Do not track every possible event. Start with events that will trigger an automation, build a segment, or answer a specific reporting question.

First Events

Good first events:

$signed_up
$created_account
$subscribe
$purchase
trial_started
checkout_completed
subscription_cancelled

Use fields for flat profile updates and details for nested event metadata.

Launch Checklist

Events are named consistently.
Test users appear in the activity timeline.
Existing contacts are clean and consent-aware.
Workflows use clear entry and exit criteria.
First broadcasts target engaged users.
Deliverability setup is complete.