Bento

How This "Examples" Section Works

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Learn how Bento training examples work as reusable templates. Adapt each real-life automation pattern to your own lead magnets, carts, and newsletters.

Examples in this section are reusable systems, not rigid recipes.

Each one shows a real setup you can copy, then adapt to your own business. The event names, tags, and copy are examples. The structure is the part worth keeping.

Treat each example as a tested starting shape, not a promise that every account is configured the same way. Confirm the trigger, event data, links, and audience in your own account before you activate a flow.

What you need first

These examples build on the Intermediate lessons. If a step feels unfamiliar, go back to the lesson listed next to it.

Quick checklist before you start:

  • You can send or trigger a custom event in Bento
  • You have built at least one flow with an event trigger
  • You know the difference between event details and profile fields
  • You can use {{ visitor.* }} and {{ event.details.* }} in an email with a default fallback

Find the example for your use case

Pick the outcome you want and jump into that example.

Instant delivery vs a daily course

Two of these examples sound similar but are different jobs.

Instant lead magnet delivery sends one resource right away, with no delay. Someone opts in, the flow fires, the email with the resource goes out.

A daily email course drips content over several days. It uses delays to space the emails out, and often lets people fast-forward. That is a separate example, and it comes later in this section.

Start with instant delivery first. It is the simpler pattern, and the daily course builds on the same event trigger idea.

The six parts of every example

Every example in this section follows the same format, so once you have read one, you can skim the rest.

  1. Scenario. What we are building and who it is for.
  2. Prerequisites. What needs to exist before you start.
  3. Trigger and data. The event that starts the flow, and the details it carries.
  4. Flow shape. The steps in order, from trigger to final action.
  5. Customize. The parts you are meant to change for your own setup.
  6. Test. How to fire the flow with dummy data before real people hit it.

The event names and payloads shown are example naming choices. Use your own names, as long as you stay consistent across your account.

Build your variant

The point of an example is to make it yours. Use this rubric to check that you adapted it, instead of just copying it.

  • You renamed the event to match your own business
  • You swapped in your own resource, product, or copy
  • You set your own tag and field names
  • You added any follow-up steps your use case needs
  • You tested the flow end to end with a test trigger
  • You can explain what data lives on the event versus the profile

If you can tick all six, you understand the pattern well enough to reuse it anywhere. That is the goal of this whole section, so there is no separate capstone to finish.

Video transcript

Welcome to the real-world examples section. So I wanted to do a quick little intro to let you know this section is going to flow differently than all the others. This one is less about teaching you how to do stuff and more about showing you stuff that I've done with the concepts I already taught you. So everything that I'm going to show in this section is just an extension of something I already taught you in the previous section.

So my hope is that this helps spark ideas for how to apply the concepts that you've learned and maybe you'll learn a couple things too. But in general, if there's something you see here and you're wondering how I did it, if I did a good job with the training, the answer should live somewhere above in the previous lessons. So let's dive in and I'll show you some of the real-world crazy wild stuff that I do in Bento.