Our work is supported thanks to affiliate links in this article.
By Una Gasparovic • Last Updated July 31 2017
Amazing UX! If only I could shake hands with the entire Shopify team now. Every single part of this software, starting from the signup process and all until the launch of an actual store, is straightforward and enjoyable.
The one thing I particularly liked about Shopify is how they offered a helping hand right away. Before you even see that clearly organised and elegant Dashboard for the first time, you’ll be asked about your selling goals and offered with helpful resources that propel you forward.
You can literally build a store in minutes. The process feels like a step-by-step training because Shopify’s features are highly logical and inter-connected. I also liked a practical “check your tax” option they added (photo). Nice touch Shopify, because hey, who loves taxes?
Shopify is a platform created with one goal in mind - to make the user's life easier. But, they went a step further with the App Store feature (Dashboard -> Apps -> View Shopify App Store). Once in, you’ll discover 1400+ of apps, services and plugins, with the probably most useful section of marketing and SEO. When choosing apps, be careful not to overdo it, as the cost may add up over time.
How do I know that sales platform means business? When it has its own payment gateway! Shopify Payments feature made 3rd-party payments obsolete and you’ll just love its simplicity. The only downside of this option is that it’s (currently) available only for stores in US, Puerto Rico, Canada, UK, Ireland, Australia, and New Zealand.
14-day free trial you can cancel anytime before the deadline
Secure shopping cart with 256-bit SSL
A plethora of professional themes (both free and paid) and you can even test a chosen theme on your own store before buying
An option to keep your brand by using your own domain for a store
Various selling options: on Facebook and Messenger, in store (POS), from an existing website
Extremely handy: abandoned checkout recovery
Different payment options (PayPal, Credit Card, Shopify Payments)
Easy integration with dropshippers or fulfillment centers
Shopify Mobile to update your store or inventory on the go
Marketing and SEO features and resources
Discount codes, coupons and gift cards you can experiment with
Recurring Products, but a con is that they must be built with 3rd paid party apps from App Store
An integrated blog to further improve your presentation
Integration with social media channels
Unlimited number of products and unlimited file storage
Email customization with your branding
Shopify shipping discount, to help you save money on shipping (lovely)
And did you know that you can sell digital products on Shopify as well? Just use Shopify’s free Digital Downloads app.
A theme marketplace in Shopify is vast and I really loved the freedom it gives you. There are both free and paid professional themes in Shopify Marketplace. The part I liked the most is a live preview for themes - instead of a generic one, it shows how your store with your own products will look like if you choose that theme. When picking a theme, always check the customization options, as they may considerably vary from theme to theme. Paid themes often come with more flexibility, enabling you to perfectly design your store (psst, beautiful stores sell better). This is a peek inside the Theme Editor:
Billing: there were absolutely no difficulties or hidden fees.
The Credit Card info is required in the sign-up, but nothing was charged during a trial period (14 days).
Concerning everything it has to offer, I believe that Shopify definitely pays off, even if you just stepped into the selling waters. Either way, I encourage you to try it out for two weeks and experience its quality yourself. I didn’t regret it.