Pattern #4: Tunnel Vision Your Forms

Effort: 1  Score: 6  Goal: Flow  Forms  

Most forms these days are bloated with too much distractions.

On any page that a user is supposed to focus, delete all navigational elements that distract them from the goal. 

This means ...
  • Remove the primary navigation
  • Hide the footer
  • Make the primary container of the form narrower (500px vs. 1100px).
You'll find more users will go through the forms, quicker, leader to a higher conversion rate across the board.