Pattern #2: Remove Optional Form Fields

Effort: 1  Score: 3  Goal: Flow  Checkout   Shopping Cart  

Often when I'm going through a checkout flow, and see optional form fields, I feel that they are more hassle than not. 

Using Bento, create a new a/b test and explore removing the fields using plain CSS (display: none on the field IDs) or just delete them using the visual editor. 

You'll find more people will go through the application, faster, without getting lost.