Pattern #1: Remove Coupon Fields


Effort: 3  Score: 5  Goal: Sales  Checkout   Shopping Cart  


Remove the discount, coupon or promo code on the checkout and cart page. 

The minute you show someone this field, it leads them on a wild goose chase to find a coupon online, often heading to affiliate sites who you are paying a cut to even though that visitor already had intent to buy.

Instead, trigger coupons through actions or behaviour. Incentivise action.

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