Pattern #1: Remove Coupon Fields

Effort: 3  Score: 5  Goal: Sales  Checkout   Shopping Cart  

Remove the discount, coupon or promo code on the checkout and cart page. 

The minute you show someone this field, it leads them on a wild goose chase to find a coupon online, often heading to affiliate sites who you are paying a cut to even though that visitor already had intent to buy.

Instead, trigger coupons through actions or behaviour. Incentivise action.