Pattern #5: Autoplay Video

Effort: 3  Score: 1  Goal: Flow  Landing Page  

This is one you don't want to abuse. 

If you're sending paid traffic from a social network, like YouTube of Facebook, then attempt to autoplay your video on the landing page. 

People will engage, watch it and are less likely to bounce.

One thing to note is to only do this on desktop. Often, autoplaying on mobile will decrease site speed which is detrimental to conversions and not a good trade off.