Pattern #3: Add "Pay Later" Call To Action

Effort: 3  Score: 5  Goal: Sales  Checkout   Product Page  

If you're a business that offers free trials or an eCommerce brand that enables "buy now, pay later" payment processing then try to make it MORE obvious on your sales pages.

Start by adding a call out / alert above the price with the headline on your landing page: Pay nothing today. We won't charge you until {date}.

Then on the checkout page, do it again underneath the "Pay Now" button.