Most of the web, thankfully, is anonymous.
But for businesses selling to other businesses, sometimes it’s nice to know who is visiting your site so you can reach out and lend a helping hand at the right time.
Typically, this approach is used when organisations are engaging in ABM (Account Based Marketing).
We’ve gone ahead and added a dash of it to Bento to proactively identify your anonymous users and allow you to leverage it in your personalisation and marketing efforts.
In a nutshell, this means that ...
- There is a new area to browse companies and their visitors / identified users.
- There is a new dashboard report for companies that shows how often their visitors are visiting your site.
- Identified users, those visitors who we have email information on, have their email extracted to be a company.
And a bunch more, but the above are the first use cases we've come up with.
For now, we're trialing this only on accounts that have joined a Company Data plan.
Based on feedback and coverage of our third party provider, we might open this up to everyone.