In the early days of Bento, we focused on one thing: being the best tool to track online marketing.
We helped our customers monitor their ads, work out if they were profitable, and help answer the hardest questions that online marketers find themselves asking every single day but can't pull from their existing tooling.
→ How can I be sure that my ads are actually profitable?
→ How can I see the identities of those that converted?
→ How many true conversions did a guest post generate us?
→ How much revenue is an affiliate generating for us?
→ How long does it take for a cohort to become profitable?
→ How can I know when to spend more on my ads?
No matter how challenging the question, we'd tackle it together with our customers. Obsessing about getting the answer, and getting it fast within a few clicks.
Then something changed. Our customers started to ask us for new feature requests that were different to our normal ones.
They wanted to use Bento to talk directly to their users.
It turned out that the data we were collecting on their users, from the moment they visited their sites anonymously, could be leveraged to send powerful, automated messaging to their customers. They didn't want to sticky tape an integration together to push the data into their email marketing provider, they wanted to just do it in Bento.
So, we listened and began building.
That led us to build out a powerful suite of email marketing tools including broadcasts and email sequences. Customers loved it as they could create perfect, highly targeted segments, and all the data from the emails (opens, clicks, view-throughs) were tracked perfectly inside Bento. Just like ads, they could track their emails to the same degree of accuracy.
Next, we had customers want to respond to the replies coming in from their email marketing and start a conversation with their users. This was new, so we built a different kind of support tool, focused on two-way marketing, to facilitate that. Now, Bento customers could send an email broadcast and have all the replies get forwarded back into their account to respond. This meant customer support teams wouldn't ever be overwhelmed when marketers were making their noise.
After that, for our pro users, we created a set of tooling to allow them to dynamically insert their user's information right inside the website itself meaning they could achieve highly targeted messaging on any landing page that would adapt to the user's behaviour. About 10% of our users get to this stage, but those that do, create magic.
Then lastly, we pulled it all together with a marketing automation tool that allows you to more or less pull off any marketing interaction you want with the drag of your mouse. Whether you want to send an abandon cart email, send an SMS message post-purchase, ping a user on live chat when they visit a page, or dynamically update their profile based on behaviour you can do it in Bento.
It's been a long journey but we're making progress and moving forward, fast, every single day.
We believe that having all your data in one place has made a difference to us, our customers, and has made us all better marketers - with happier customers.
If you're in the market for any of the tools that Bento offers please give us a go and stay in touch. I can't wait to see what you do with it.
- Jesse Hanley, Creator of Bento.
P.S. If you want to try Bento or get a free demo just schedule one below. I personally do all the calls and am available for any Bento customer.
About Peter Murphy Lewis:
My passion is connecting people through communication and shared experiences. I believe connection with others and being understood are the two most important variables to living a full life.
My travel businesses help tourists experience Chilean culture while my TV show, Aqui Te Las Traigo Peter,helps Chileans appreciate their own culture. I understand empathy in marketing.
In 13 years of entrepreneurship I founded three successful companies. I understand bootstrapping + training.
As a public speaker, I have shared my passion and life lessons with more than 4,000 MBA students from across the world. I understand messaging and story-telling.
Wired to think strategically, I creatively ask questions of myself and others to impact the bottom line, work organization and culture in whatever I pour myself into. I love challenges.
I have worked with Mailchimp, Active Campaign, Hubspot, Salesforce, Platform.ly. And then, I discovered Bento. It the only tool I use because it's support, roadmap and focus on results is superior to any other. It's like wearing comfortable shoes in an ultra-marathon.
Feel free to DM me for growth hack help, paid ad help, or what shoes to wear in your next 50 mil race.
Why have they been verified?
We've worked with Peter across multiple projects, and clients, and have always been energised by his enthusiasm for the platform. His implementation with his first client, our first non-profit customer, really shaped a few of our core features and simplified our product to become more accessible for the next wave of customers. We've also been impressed by his copywriting ability and some of the tiny, but large impact, tweaks he makes to customer's sites.
Why picking Peter Murphy Lewis as your agency to integrate Bento is a no-brainer:
Agencies have direct access to the Bento Dev team.
Agencies have multi-client experience working in Bento.
They've had success increasing deliverability clients.
They've had success deploying detailed personalization across clients.
They've had success increasing leads captured for email marketing.
They've had success decreasing software and spending costs for clients.
They've had success tracking ads and improving attribution.
Verified agencies are generally a delight to work with.