Tags + Actions = Marketing ❤️


Tags let you add context behind each user based on the actions they are taking on your site and are the beating heart of targeting in Bento.

  • Auto-tag using our event matching system that lets you pick any event happening on a page.
  • Tag based on custom events.
  • Tag using our Javascript API.


Actions are fired off the first time a visitor is tagged. This allows you trigger automated actions (or as we like to call them, reactions) that push for an action.

  • Add someone to an email sequence.
  • Send someone an SMS message.
  • Trigger an in-app social proof notification.
  • Trigger a webhook notification.