The smartest, most flexible way to segment your list.


Tags let you add context behind each user based on the actions they are taking on your site and are the beating heart of targeting in Bento.

  • Auto-tag using our event matching system that lets you pick any event happening on a page.
  • Tag based on custom events.
  • Tag using our Javascript API.


Actions are fired off the first time a visitor is tagged. This allows you trigger automated actions (or as we like to call them, reactions) that push for an action.

  • Add someone to an email sequence.
  • Send someone an SMS message.
  • Trigger an in-app social proof notification.
  • Trigger a webhook notification.

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