Event Tracking Plan
Fill this out before you wire events into Bento. Name each event, note when it fires, what data it carries, and what should happen next. Download when you are done.
Edits stay in this browser. Bento never sees the plan until you export it and ship the tracking.
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How to use this plan
Start with the events that matter most, usually signups, purchases, and the moments right after. Softer engagement events can wait.
- Pick short event names and stick to them in product and engineering
- Put payload data under Event Details, and profile updates under Event Fields
- Write the next action in plain English so anyone reading the sheet knows what to build
Turn the plan into Bento events
- Bento.js for front-end behavior on your site
- Events API for backend actions
- Events concepts for how events power flows and segments