# Tips & Best Practices

Practical guides on email marketing concepts and techniques to help you get more out of Bento.

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## Featured Articles


  
- [Analytics Understanding Engagement Scores Learn how Bento calculates engagement and how to use it for better segmentation.](/docs/knowledge_base/engagement_score)


  
- [Deliverability Gmail Authentication Requirements What you need to know about Gmail's 2024 sender requirements.](/docs/knowledge_base/gmail_authentication)


  
- [Tracking How Tracking Pixels Work Understand email open tracking and its limitations in modern email clients.](/docs/knowledge_base/tracking_pixels)


  
- [Analytics UTM Tracking Best Practices Track email campaign performance in Google Analytics with proper UTM parameters.](/docs/knowledge_base/utm_tracking)


  
- [Web Tracking Understanding Website Visitors How Bento.js identifies and tracks visitors across sessions.](/docs/knowledge_base/understand_visitors)


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## Quick Tips

### Subject Lines That Get Opens

- Keep it under 50 characters for mobile
- Personalize with the recipient's name or company
- Create curiosity without being clickbait
- Test emojis - they work for some audiences, not others
- A/B test subject lines on every broadcast

### Improving Click Rates

- One clear call-to-action per email
- Use buttons, not just text links
- Place important links above the fold
- Make links descriptive ("Get the guide" vs "Click here")
- Test link placement and wording

### List Hygiene

- Remove subscribers who haven't opened in 6+ months
- Run re-engagement campaigns before removing inactive subscribers
- Use double opt-in for better list quality
- Never purchase email lists
- Clean imported lists before uploading

### Sending Cadence

- Start slow with a new domain (see [Warmup Guide](/docs/deliverability/warmup))
- Consistency beats volume - weekly is often better than sporadic blasts
- Respect time zones for global audiences
- Test different send times and days
- Watch unsubscribe rates as a signal you're sending too much

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## Related Resources

- [Deliverability Guide](/docs/deliverability) - Technical setup for inbox placement
- [Troubleshooting](/docs/troubleshooting) - Fix common issues
- [FAQ](/docs/faq) - Quick answers to common questions
- [Liquid Guide](/docs/liquid_guide) - Personalization and dynamic content