# Tips & Best Practices

Deep dives into email marketing concepts, advanced techniques, and insider knowledge to help you get the most out of Bento.

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## Featured Articles

<div className="grid grid-cols-1 md:grid-cols-2 gap-4 not-prose mt-6">
  
    <span className="text-xs text-emerald-400 uppercase tracking-wide font-medium">Analytics</span>
    <h3 className="text-white font-medium mt-2 mb-1">Understanding Engagement Scores</h3>
    <p className="text-zinc-400 text-sm m-0">Learn how Bento calculates engagement and how to use it for better segmentation.</p>
  

  
    <span className="text-xs text-blue-400 uppercase tracking-wide font-medium">Deliverability</span>
    <h3 className="text-white font-medium mt-2 mb-1">Gmail Authentication Requirements</h3>
    <p className="text-zinc-400 text-sm m-0">What you need to know about Gmail's 2024 sender requirements.</p>
  

  
    <span className="text-xs text-violet-400 uppercase tracking-wide font-medium">Tracking</span>
    <h3 className="text-white font-medium mt-2 mb-1">How Tracking Pixels Work</h3>
    <p className="text-zinc-400 text-sm m-0">Understand email open tracking and its limitations in modern email clients.</p>
  

  
    <span className="text-xs text-amber-400 uppercase tracking-wide font-medium">Analytics</span>
    <h3 className="text-white font-medium mt-2 mb-1">UTM Tracking Best Practices</h3>
    <p className="text-zinc-400 text-sm m-0">Track email campaign performance in Google Analytics with proper UTM parameters.</p>
  

  
    <span className="text-xs text-pink-400 uppercase tracking-wide font-medium">Web Tracking</span>
    <h3 className="text-white font-medium mt-2 mb-1">Understanding Website Visitors</h3>
    <p className="text-zinc-400 text-sm m-0">How Bento.js identifies and tracks visitors across sessions.</p>
  
</div>

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## Quick Tips

### Subject Lines That Get Opens

- Keep it under 50 characters for mobile
- Personalize with the recipient's name or company
- Create curiosity without being clickbait
- Test emojis - they work for some audiences, not others
- A/B test subject lines on every broadcast

### Improving Click Rates

- One clear call-to-action per email
- Use buttons, not just text links
- Place important links above the fold
- Make links descriptive ("Get the guide" vs "Click here")
- Test link placement and wording

### List Hygiene

- Remove subscribers who haven't opened in 6+ months
- Run re-engagement campaigns before removing inactive subscribers
- Use double opt-in for better list quality
- Never purchase email lists
- Clean imported lists before uploading

### Sending Cadence

- Start slow with a new domain (see [Warmup Guide](/docs/deliverability/warmup))
- Consistency beats volume - weekly is often better than sporadic blasts
- Respect time zones for global audiences
- Test different send times and days
- Watch unsubscribe rates as a signal you're sending too much

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## Related Resources

- [Deliverability Guide](/docs/deliverability) - Technical setup for inbox placement
- [Troubleshooting](/docs/troubleshooting) - Fix common issues
- [FAQ](/docs/faq) - Quick answers to common questions
- [Liquid Guide](/docs/liquid_guide) - Personalization and dynamic content