There is not better way to enrich your visitor records than with surveys.
Surveys allow you to pose a question, with answers, where each one can trigger a reaction or a tag based on their answer. Perfect for finding out how people came to convert, who they are, why they want to buy, and more.
First, navigate to the "Surveys" page and create your first one.
Target a URL or URL pattern (i.e "orders" to appear on just orders pages for post-purchase feedback) to ensure it only shows up on the pages you want.
Then, add questions and who sees them (based on tags).
Once you have that all mapped out, start adding answers to each question.
Answers can either tag a visitor, refresh the page (applying personalizations they've just qualified for) or redirect them to a new landing page.