Note: Welcome to Bento's docs. Over the coming month, we'll be fleshing this out with more detailed guides and videos to help you on your journey with Bento.
Bento is different from marketing automation platforms like Klaviyo, Drip, or MailChimp in that it's not just for when you want to send an email. 
Bento takes a different approach in that we want to cover your whole customer experience from start to end. Whenever there is a touch point with a customer or new anonymous visitor, Bento will be there to help execute on your marketing campaigns AND log exactly what is going on in a unified, consolidated profile. 
Whether your visitors are opening an email, reading an SMS, getting a push notification to their browser or scrolling through your website Bento will be there helping. 
We like to think of us as an experience layer on top of your online business.
People-first features 
Every element and feature of Bento is centred around your customers, ensuring they have a flawless experience with your brand. They'll also never know we're even activated — unlike our competitors, we don't add our branding to any visitor facing features. 
When we started building the product, our vision has always been to give marketers the control over their customers experiences that they've always wanted. But to get there, we ended up having to cover the full stack from interactions (email, SMS, etc) to analytics. It's taken us a while to get here, but with the support of our customers, we think we've created something really special. 
The combination of these two elements means that at all times you'll know exactly what your customers are viewing, seeing and, most importantly, how they're feeling browsing your application. 
Productivity focused design 
For whatever reason, the marketing industry has always been behind on technology — especially when building software. Tools have never really felt fast
We felt that in our day to day working on eCommerce businesses marketing stacks, and wanted to take a stance to make Bento the fastest marketing app out there. 
We spend our days scratching our heads to look at new ways to make sure that views low quickly, reports are cached better, and your data is less keystrokes away. 
For power users, you'll notice a lot of hotkeys and shortcuts built into the app to help you navigate around quicker than any other tool you've used before. 
It's little things like that our customers fall in-love with, and you will too. 
A friendly hand when you need it 
We understand that marketing is hard, and learning new marketing tools is even harder. If you consider Bento for your business, know that we're committed to helping you along the way through your journey to build your empire. 
No matter the stage in your business, please don't hesitate to pop open the chat and start the conversation. 
We're here to help. Now, welcome to Bento docs. Enjoy browsing around!